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abstract

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“In Vienna, poeple drink wine for breakfast, waltz all afternoon and go to the opera every evening. The elegant facades are scrubbed and the streets washed daily. Good looking young men and women sun themselves nude on the banks of the Danube by the tens of thousands in summer. The squares are full of horse-drawn carriages, violin virtuosos play on street corners, and cafés murmur with the sound of intellectual discussions on human existence and the best way to make Wiener schnitzel. The terrifying thing about this universal impression is that it is true. Almost every bit of it.”

 

Diplomarbeit
Berlin, Wien, Medienstädte?

Die Rolle des Standortimages bei der Standortwahl der Kreativen Medienwirtschaft